At last, a critical mass of mobile phones with sufficiently sophisticated devices has finally reached the US. This has enabled “brand mobile marketers to offer a much richer experience to mobile users beyond the very limited text messaging campaigns. With technology that allows a different user experience optimized by device, marketers now can leverage the rich features of newer mobile browsers without excluding the rest of the devices for the campaign.
Customization and configuration of mobile application
Fast creation, testing and deployment
Integration of the mobile service with online community and back-end databases
Automatic support and maintenance (new handsets)
Comprehensive reporting module
Billing integration with carriers and 3rd party systems
New feature enhancements on ongoing basis
Dynamic control of UI and feature set
Support for new technologies as they become available
Professional services
Drumbeat has partnered with several companies that have a broad range of experience in mobile marketing using WAP with some of the biggest names in the entertainment industry.
Think of all the activities of a traditional ad agency as they affect the internet. Our media buying service can talk to you about impressions, eyeballs, or subscriptions. Once we have the monitoring performance, we’ll tell the reps how much online advertising with their publication is worth. Our creative team uses experience and research honed from tracking years of online creative to build banner ads, landing pages, enewsletter and email campaigns that attract qualified traffic, convert internet visitors to buyers and perform better with each round of testing.
Your advertising investment needs a good plan, great creative and the flexibility to adapt as things change. You need to enhance your brand performance in a cluttered internet marketplace. Drumbeat Digital uses our unique understanding of you and your online business goals, plus insights to identify and negotiate the most cost–effective media buys for your company. We look at reach, frequency, cost per impressions, gross rating points, media mix — even pairs of eyeballs — and beyond. We negotiate an advertising media buy that fits your goals and budget. And once it’s placed, we monitor the results. How many eyeballs hit your ads? Are they moved to a desired outcome? If not, why not? We can analyze and adjust immediately.
At Drumbeat Digital we’ve found that the most effective internet ads are those that work, and we’ve got a record of producing just those. Through Studio One East and Communication on Demand, we offer professional creative services — copywriting and design for banner ads, landing pages and e-newsletters — with proven results. As your online advertising advisors, we will know you as no one else can.
Applying our firm’s knowledge of you and a 30 year history of creating compelling, brand–enhancing copy and design, we can offer creative advertising results to your most challenging projects.
How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like yesterdays Krispy Kreams, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse, flair, subtlety and everyday management.
